New products
From an early idea to a useful first version.
Founder led software studio
We give ideas structure. Then we build them.
From new products to internal tools and AI agents, we turn early ideas and broken workflows into useful software built for real work.
What we build
Focused software for real work.
We turn ideas and broken workflows into useful products that save time, reduce friction, and make the next step clear.
Internal tools
Replace repetitive work, scattered spreadsheets, and slow handoffs.
AI-native systems
Use AI where it improves speed, judgment, or service, with people still in control.
Selected work
What that looks like in practice.
Four products built around clearer decisions, less manual work, and more useful experiences.
01
CoRoam
A private, place-aware walking experience that handles route context and timely prompts without pulling attention away from the world around you.
Less planning. More presence.
02
Custom Sales CRM
A custom sales system that brings research, evidence, review, and next actions into one workspace. Built to replace scattered spreadsheets and reduce manual follow-up while keeping people in control.
Clearer opportunities. Faster next steps.
03
Hybrid Athlete System
A training system that combines different coaching philosophies with weekly performance data to build the right plan for each athlete. It produces training sheets and adjusts the next week based on what actually happened.
Less planning time. Better weekly decisions.
04
Workbox
An agent workbench that brings project context, tasks, sources, outputs, and review into one place. Built for deeper work without repeating the same setup in every conversation.
Less repeated context. Less rework.
Founder led
One partner from first conversation to working product.
Strategy, design, and engineering stay connected throughout the build.
How we work
Start small. Prove the value. Build from there.
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01
Start with the problem.
Find the costly, repeated friction.
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02
Build the useful core.
Create the smallest version that delivers value.
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03
Put it in real hands.
Test it with the people doing the work.
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04
Improve from proof.
Keep what works. Fix what does not.
Who we build with
Founders with an idea. Startups ready to move. Teams that know there is a better way.
You do not need a finished specification. Bring the idea, the workflow, or the bottleneck. We will help shape the right product and get a working version into real hands.
A good fit when you have a product to launch, a workflow to fix, or an AI system that needs structure.
Build with us
Turn the idea into something real.
Tell us what you want to build, what is slowing you down, or what should work better. You do not need a finished plan.
You will hear directly from Max.